After running a coworking space for 2 years while also building up my profession as a speaker-trainer-facilitator (and hopefully a business coach, too, who knows), I believe that the work space should cultivate ONE THING that sets all other work spaces apart, and that is “Work Culture”.
Work Culture is the sum of all CORE VALUES which the founders of every companies sharing that same space share. Culture is the foundation of the business, it is how the business grows and it is the BRAND of the business, as well!
When we speak about working culture, there is one company whom we can learn from and that company is none other than Zappos. Zappos started off as an online shoe retailer website. Today, Zappos is a wholly-owned subsidiary of Amazon and producing in excess of $2 billion in revenue annually.
Zappos took their work culture to the next level by compiling a Culture Book that serves as a handbook for newly joined employees – so that the new recruits know what to expect and what not to expect when they are in the same team as everyone else.
To download a copy of the culture book, go to http://www.zapposinsights.com/culture-book
WORK CULTURE MATTERS MORE
It does not matter where you will be working at if you do not know what you really want from the business. Most people thought that business is about delivering products and making money along the way, but I can assure you that it is more than that.
Most businesses today are able to experience tremendous growth, unimaginable market reach and the potential to get viral are because of the values they have built so strongly among the founders, the team mates and the advisors with the world – it is no longer serving a group of customers anymore, but rather serving groups of communities around the world.
Look at how Uber has changed the way taxis are being book, driven and paid.
Look at how Airbnb has opened up opportunities to book cheap, affordable and comfortable places to stay in different cities.
Look at how e-commerce alone has saved so much of our travelling and shopping time just by allowing shoppers to buy groceries, electronics and anything under the sun online.
RINGING WORK CULTURE INTO BUSINESS
How your people (or employees) rate their work satisfaction is an underlying sign how your business is growing. Today’s workers don’t just consider the salary and benefits as an attraction to stay in the company, they are “assessing” whether their contribution and time are “worth it” for the company which they are working for.
Let’s just lay this straight: Having a ping-pong table and large refrigerator is not work culture.
Those are just nice to have; and they don’t mean anything if that privilege is being abused. (Fair enough to say that?)
What work culture is could be more accurately seen in the way your people work and live in their daily lives. For simple illustration, are your people working towards improvement every single day? Are they driven to improve themselves at work and in their own personal lives? Are they taking responsibility for their actions they are creating? Are they admitting their mistakes and learning from them? Are they taking ownership to think 2 steps ahead instead of relying on some spoon-feeding information?
Above all these, is the environment supportive of growth?
I am in the midst of building such culture in The Success Factory. It may not be an easy task as I had imagined, but I believe it is definitely a task necessary for the long run. Do you have any ideas how cultures are being built? Or, do you agree that work culture trumps brilliant strategies? Please write your thoughts to me at firstname.lastname@example.org – for a possible idea bounce or collaborative work.
From the desk of,
Founder of The Success Factory
The Success Team
Energetic bunch of entrepreneurs who cannot sit still!
Contributor. Cynthia is a Public Speaking and Communication Trainer. She is also the founder of The Success Factory.